Glossary

Explore terms related to forecasting and the mobile gaming industry.

A

A

Actuals

Actuals

Average Revenue Per Daily Active User

Average Revenue Per Daily Active User

B

B

Back Testing

Back Testing

Baseline Extrapolation

Baseline Extrapolation

Business Intelligence

Business Intelligence

C

C

Cohort

Cohort

Cohort Cooling

Cohort Cooling

Cost Per Acquisition

Cost Per Acquisition

Cumulative Revenue

Cumulative Revenue

Customer Lifetime Value

Customer Lifetime Value

D

D

Daily Active Users

Daily Active Users

Daily New Users

Daily New Users

Data Driven Decision Making

Data Driven Decision Making

Data Integration

Data Integration

Data Visualisation

Data Visualisation

Day Since Install

Day Since Install

Dirty Data

Dirty Data

F

F

Forecast

Forecast

Forecast Error

Forecast Error

L

L

Lifetime Value

Lifetime Value

M

M

Machine Learning

Machine Learning

Marketing Spend

Marketing Spend

Monetisation

Monetisation

P

P

Predictive Analytics

Predictive Analytics

R

R

Retention

Retention

Return on Advertising Spend

Return on Advertising Spend

S

S

Seasonality

Seasonality

Segment

Segment

Soft Launch

Soft Launch

U

U

User Acquisition

User Acquisition