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May 10, 2024
•
Jon Bellamy
•
5
Min Read
Mobile Gaming
13 Rules not to f**k your studio
May 8, 2024
•
Angus Lovitt
•
5
Min Read
Performance Marketing
How not to waste money on UA
September 28, 2023
•
Michelle Millar
•
4
Min Read
Data
The journey from data to decision
September 22, 2023
•
Hong Nguyen
•
5
Min Read
Mobile Gaming
Rethinking forecasting for finance teams in mobile gaming
August 11, 2023
•
Chelsea Africa
•
5
Min Read
Data
How we layer our expertise atop Sensor Tower data
August 3, 2023
•
Chelsea Africa
•
5
Min Read
Mobile Gaming
Playing for purpose: Mobile games are changing the world for the better
July 26, 2023
•
Christopher Zeuch
•
2
Min Read
Quality Assurance
Using YAGNI and testing context to simplify your testing process
July 20, 2023
•
Chelsea Africa
•
4
Min Read
Data
The types of forecasting you can do using Excel
July 6, 2023
•
Chris Benjaminsen
•
2
Min Read
Mobile Gaming
Web technologies as alternatives to app stores
June 29, 2023
•
Chris Benjaminsen
•
5
Min Read
Performance Marketing
The vast spectrum of UGC and its impact on the future of mobile games
June 14, 2023
•
Samesh Naidoo
•
5
Min Read
Data
The power of data visualisation for FP&A
June 8, 2023
•
Chelsea Africa
•
5
Min Read
Data
Expert opinion with Peggy Anne Salz: The shift from quantity to quality
April 26, 2023
•
Chelsea Africa
•
5
Min Read
Data
Infographic: 5 Benefits of insight automation
April 20, 2023
•
Jai Dâvé
•
5
Min Read
Mobile Gaming
How quick wins can harm your mobile game’s future
March 28, 2023
•
Chelsea Africa
•
5
Min Read
Mobile Gaming
Mobile gaming: Caution is in the air - here’s what we’re seeing and why
March 23, 2023
•
Chelsea Africa
•
5
Min Read
Mobile Gaming
Dirty data is the mother of all screw-ups
November 3, 2021
•
Angus Lovitt
•
5
Min Read
Mobile Gaming
How forecasting helped scale Candy Crush (and how it inspired me to change forecasting)
February 15, 2023
•
Jai Dâvé
•
5
Min Read
Mobile Gaming
Cohort-based forecasting: What is it, and what do you mean, “it’s kinda like football”?
February 2, 2023
•
Jai Dâvé
•
5
Min Read
Data
Confidence is key: How to make your mobile game stand out
January 26, 2023
•
Angus Lovitt
•
5
Min Read
Performance Marketing
How not to f**k up your soft launch: 6 common mistakes to avoid