https://kohort.io/ 1970-01-01T00:00:00.000Z weekly 1.0 https://kohort.io/ktrl 1970-01-01T00:00:00.000Z weekly 0.9 https://kohort.io/kmnd 1970-01-01T00:00:00.000Z weekly 0.9 https://kohort.io/diligence 1970-01-01T00:00:00.000Z weekly 0.9 https://kohort.io/customers 1970-01-01T00:00:00.000Z weekly 0.8 https://kohort.io/careers 1970-01-01T00:00:00.000Z weekly 0.7 https://kohort.io/faq 1970-01-01T00:00:00.000Z monthly 0.6 https://kohort.io/get-started 1970-01-01T00:00:00.000Z monthly 0.7 https://kohort.io/blog 1970-01-01T00:00:00.000Z daily 0.9 https://kohort.io/privacy 1970-01-01T00:00:00.000Z yearly 0.3 https://kohort.io/terms 1970-01-01T00:00:00.000Z yearly 0.3 https://kohort.io/resources/user-acquisition-optimization 1970-01-01T00:00:00.000Z monthly 0.8 https://kohort.io/resources/cohort-forecasting 1970-01-01T00:00:00.000Z monthly 0.8 https://kohort.io/blog/accidentally-killing-roas-part-3 2026-05-18T13:04:07.238Z monthly 0.7 https://kohort.io/blog/apps-casestudy 2026-05-14T14:24:17.970Z monthly 0.7 https://kohort.io/blog/ktrl-launch 2026-05-05T16:05:09.345Z monthly 0.7 https://kohort.io/blog/managing-organic-installs-roas 2026-05-18T16:09:24.001Z monthly 0.7 https://kohort.io/blog/accidentally-killing-roas 2026-05-18T16:08:37.699Z monthly 0.7 https://kohort.io/blog/lotum 2026-05-05T16:05:09.345Z monthly 0.7 https://kohort.io/blog/52-entertainment 2026-05-14T14:24:17.970Z monthly 0.7 https://kohort.io/blog/tapnation 2026-05-05T16:05:09.345Z monthly 0.7 https://kohort.io/blog/videos/gross-roas-vs-net-profit-ua-finance 2026-05-20T00:00:00.000Z monthly 0.7 https://i.vimeocdn.com/video/2159479323-d2c251d1ceede496f897ddfe3d4c5a07fc5bc52bd76be8ff7a8937db16b8eba1-d_1280x720?region=us Gross ROAS vs. Net Profit: Why UA and Finance Speak Different Languages UA teams optimise on gross ROAS, Finance only cares about net profit. Bruno breaks down why a single flat gross-to-net ratio quietly distorts decisions, and how Ktrl bridges the gap campaign by campaign. https://player.vimeo.com/video/1193946931 201 2026-05-20T00:00:00.000Z https://kohort.io/blog/videos/how-to-handle-organics-in-roas 2026-05-14T00:00:00.000Z monthly 0.7 https://i.vimeocdn.com/video/2158750929-4ab81c1b413df711c56e56d49630d7f5b74b1a5bdb78e2dc61414f40d4b1307c-d_1280x720?region=us How to Handle Organics in Your ROAS Calculation Most UA teams optimise on paid ROAS alone, leaving a meaningful share of installs unaccounted for in organics. Bruno walks through three ways Ktrl handles this, and how one client unlocked new Android testing budget by simply changing the optimisation lens. https://player.vimeo.com/video/1193311147 164 2026-05-14T00:00:00.000Z https://kohort.io/blog/videos/introducing-ktrl-ai-powered-ua-optimization 2026-05-01T00:00:00.000Z monthly 0.7 https://i.vimeocdn.com/video/2155234301-c9e004e8f0118accbbad660e8c0dd77b1f8c0f851f490e25f328b25a90b90f35-d_1280x720?region=us Introducing Ktrl: AI-Powered UA Optimization for Mobile Game Studios A short overview of how Ktrl gives mobile game studios daily Scale or Cut signals on every UA campaign, powered by predictive LTV models trained on $6bn of mobile gaming spend. Built to integrate with AppsFlyer, Singular and Adjust without needing a data science team in house. https://player.vimeo.com/video/1190451962 77 2026-05-01T00:00:00.000Z