Glossary
Glossary

Forecast

A forecast is a prediction of future events or trends based on past data or trends. In the gaming industry, accurate forecasting must not only apply sophisticated data science modelling techniques to actual users, revenue and spend, but also take into account more complex considerations like future events and milestones, seasonal trends, and cohort cooling. This is further complicated by the fact that different cohorts and segments of users will all trend and behave differently. The Kohort forecast model handles all of these factors to produce accurate forecasts in minutes.

Related articles

May 10, 2024
Jon Bellamy
5
min read
13 Rules not to f**k your studio
Read more
November 3, 2021
Angus Lovitt
5
min read
How forecasting helped scale Candy Crush (and how it inspired me to change forecasting)
Read more