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FeatureKtrl

Confidence History Chart

Track confidence in ROAS recommendations over time, with threshold zones and flags explaining when confidence is capped at LOW.

What's new

  • Confidence History Chart tracks confidence in your ROAS recommendations over time.
  • Red, amber and green zones show each confidence threshold.
  • Low spend and non-traditional network flags indicate when confidence is capped at LOW.

What this unlocks

  • Audit recommendation confidence before acting.
  • Understand LOW confidence caps even when a segment's confidence percentage is high.

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