How leading studios scale UA profitably.
Deep-dives, case studies and product updates from the team at Kohort.
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Beyond Day 28: How UA Managers Can Optimize for Long-Term Profitability
UA managers are stuck in a trap: ad networks optimize for day 7 or 28, but your business needs profitability at day 365. Bruno Sista breaks down why this mismatch costs studios more than they realise, and how Ktrl uses early signals to predict LTV out to day 365.
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Gross ROAS vs. Net Profit: Why UA and Finance Speak Different Languages
UA teams optimise on gross ROAS, Finance only cares about net profit. Bruno breaks down why a single flat gross-to-net ratio quietly distorts decisions, and how Ktrl bridges the gap campaign by campaign.
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How to Handle Organics in Your ROAS Calculation
Most UA teams optimise on paid ROAS alone, leaving a meaningful share of installs unaccounted for in organics. Bruno walks through three ways Ktrl handles this, and how one client unlocked new Android testing budget by simply changing the optimisation lens.
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Introducing Ktrl: AI-Powered UA Optimization for Mobile Game Studios
A short overview of how Ktrl gives mobile game studios daily Scale or Cut signals on every UA campaign, powered by predictive LTV models trained on $6bn of mobile gaming spend. Built to integrate with AppsFlyer, Singular and Adjust without needing a data science team in house.
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Are you accidentally killing your ROAS? Part 3: Working around Ad Network Algorithms
Ad networks are intentionally opaque and optimize for their ROI first. Here are common pitfalls advertisers can avoid by tapping into the power of their pLTV data.
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APPS reduced campaign analysis time by 30% , saving 5+ hours a week , and scaled UA decisions using Ktrl
APPS, a leading Turkish mobile gaming studio, used Ktrl to replace manual LTV prediction workflows with real-time predictive ROAS, moving from waiting and hoping, to acting with confidence in minutes.
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We built Ktrl to end the era of hoping your campaigns pay back.
Today, Kohort announced the global launch of Ktrl, a platform to optimize ROAS by injecting pLTV signal engineering into every team's UA workflow, powered by industry-leading ROAS prediction.
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Are you accidentally killing your ROAS? Part 2: Poorly managing organics
Ignoring organic installs could be killing your ROAS. Learn three proven methods to attribute organics correctly and scale profitably.
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Are you accidentally killing your ROAS? Part 1: Treating all networks the same
On paper, it looks like scale. In reality, it was a slow leak worth $4M. We've seen a studio spend $11M, chasing 100% ROAS at D365. Fast forward 6-months and ROAS flatlined at 65%.
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How Lotum used Kohort's platform to profitably scale User Acquisition and launch into new markets
Lotum, makers of 4 Pics 1 Word, faced challenges in forecasting long-tail retention and monetization. Kohort helped them scale UA spend by 55% and increase revenue by 15%.
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By identifying untapped opportunities, Kohort helped 52 Entertainment achieve a 13% lift in ROAS
52 Entertainment, the global evergreen games leader, partnered with Kohort to optimise UA across their gaming portfolio, achieving a 13% increase in ROAS in just 4 weeks and a 3.5x improvement in campaign efficiency.
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How Kohort helped TapNation confidently push UA spend to increase revenue by 15%
TapNation acquired Wordling to expand into hybrid-casual gaming. Kohort helped them build a structured UA framework that aligned investment with sustainable growth and profitability targets.
Read moreStop hoping your campaigns pay back.
Daily ROAS signals trained on $6bn of UA spend. Free to start, set up in minutes.