FeatureKtrl
New Bid Available Alerts
Get alerted the moment your live bid targets drift outside a ±5% threshold from Ktrl's paced recommendations, with every actionable change summarised in your inbox.
Read the updateChange Log
Product updates & feature releases
A running log of what we've shipped across Ktrl, Kmnd and the rest of the Kohort platform.
- FeatureKtrl
Daily Ktrl alerts digest in Slack
A daily Slack digest brings Ktrl bid and analytics alerts into team discussions, with per-app and per-alert-type settings and links back to filtered views in Ktrl.
Read the update - FeatureKtrl
Alerts now available through the Ktrl API and MCP server
Retrieve Ktrl alerts through the API or MCP server to feed your own tooling or ask an AI assistant for campaign changes, summaries and recommended actions.
Read the update - FeatureKohort
Saved filters
Save your filter setup and apply it on any tab to return to regular reports in one click.
Read the update - FeatureKtrl
App-level KPIs
View app-wide KPIs with App pivots in cohort and DSI trends and the KPI Table, plus standalone pages for Gross-to-Net, Paid vs Organic Breakdown and ROAS History.
Read the update - FeatureKtrl
Ktrl MCP server connects cohort data to AI tools
Connect Ktrl to Claude, ChatGPT, Cursor or your own AI agents to query cohort data and retrieve the latest spend recommendations without switching tools.
Read the update - FeatureKtrl
BigQuery data source for Ktrl, internal users only
Internal users can now connect Google BigQuery directly to Ktrl, with credentials configured once during setup and no changes to existing MMP or file delivery integrations.
Read the update - FeatureKtrl
Portfolio Dashboard for Ktrl
The new Portfolio Dashboard brings company-level KPIs, charts and ROAS opportunities across all your Ktrl apps into one view, with a downloadable portfolio-wide KPI table.
Read the update - FeatureKtrl
Confidence History Chart
Track confidence in ROAS recommendations over time, with threshold zones and flags explaining when confidence is capped at LOW.
Read the update - ImprovementKtrl
Angus adds campaign context and conversation sharing
Angus now supports contextual campaign questions, shareable conversations, PDF exports with charts, tool visibility and multitasking across chats.
Read the update - ImprovementKtrl
Paced recommendations stay visible during cooldown
Paced recommendations remain visible during cooldown, with a separate cooldown status, days-remaining indicator and shaded cooldown days in Recommendation History.
Read the update - FeatureKtrl
Help Me Choose for onboarding data sources
Ktrl’s new Help Me Choose tool guides clients to the right data integration during app onboarding, with clear recommendations and trade-offs.
Read the update - ImprovementKtrl
Ktrl threshold controls and optimisation updates
Ktrl adds configurable action thresholds, automatic optimisation DSI syncing and Time as a secondary dimension, while renaming Cut to Reduce.
Read the update - FeatureKmnd
Web revenue support
Webstore revenue is now ingested and forecast as a separate stream, with its own commission fee override for net revenue conversion.
Read the update - FeatureKtrl
Recommendations & Ad Networks: introducing Pacing
Connect your ad networks to Ktrl and get refined, paced bid targets that respect each network's auction dynamics - every recommendation is now ready to apply.
Read the update - FeatureKtrl
Export Ktrl data via API
Export Ktrl actuals and forecasts for LTV and ROAS by segment and install cohort via API, in CSV or Parquet format.
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