Daily ROAS bidding signals, 94%+ accurate D365 LTV forecasting, and 24/7 agentic campaign monitoring across all networks
Know which signals matter, why they matter, and execute when they matter, with agentic campaign optimization.
Campaign-level scale/hold/cut recommendations updated every day, plus predictive ROAS values pushed back to ad networks for sharper bidding.
94%+ accurate D365 LTV forecasting trained on $6bn+ of UA spend. Cohort-based models cover ad, IAP, and subscription revenue.
Always-on monitoring that watches every campaign against its statistical baseline and tells you what changed and how to fix it.
Ktrl tunes bidding logic per network — AppLovin, Meta, Google, Unity, TikTok — so each one gets the signal it actually responds to.
Ktrl integrates directly with AppLovin, Meta (Facebook), Google UAC, Unity Ads, and TikTok, pushing predictive ROAS values back into each network's bidding algorithm with network-specific strategies.
Partners:
Ktrl pulls install and post-install event data in real time from AppsFlyer, Adjust, and Singular. No custom engineering required, just authorize the connection.
Partners:
Studios with their own data stack can pipe directly from BigQuery, Snowflake, or AWS S3, and Ktrl will train models against your warehouse data without disrupting existing pipelines.
Partners:
Ktrl integrates directly with AppsFlyer, Adjust, and Singular for real-time MMP data, and pulls from BigQuery, Snowflake, or AWS S3 if you run a warehouse. Ad network data flows in from AppLovin, Meta (Facebook), Google UAC, Unity Ads, and TikTok. 20-minute setup, no engineering required.
Ktrl builds campaign-level and geo-level cohort models on your spend, calibrated against $6bn+ of UA across 300+ mobile gaming titles. Models support ad revenue, IAP, and subscription monetization, and are live the same day with confidence intervals on every forecast.
Every day Ktrl tells you which campaigns to scale, hold, and cut. Predictive ROAS values are sent to ad networks so their bidders learn from future value instead of lagging conversions. Always-on agentic monitoring detects degrading campaigns and anomalies before they cost you money.
30% less analysis time
APPS, a leading Turkish mobile gaming studio, used Ktrl to replace manual LTV prediction workflows with real-time predictive ROAS, saving 5+ hours a week and scaling UA decisions with confidence.
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15% revenue lift
TapNation used Ktrl's daily ROAS signals and LTV forecasting to reallocate UA spend across networks, driving a 15% revenue increase across their hyper-casual portfolio.
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13% ROAS lift
52 Entertainment integrated Ktrl into their UA workflow and saw a 13% improvement in D90 ROAS by acting on early cohort signals before networks could detect them.
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Under $100k/mo on UA
per title, billed monthly
Under $500k/mo on UA
per title, billed monthly
Over $500k/mo on UA
per title, billed monthly
“The accuracy of Ktrl's predictions and recommendations has fundamentally changed how we allocate budget.”
Daily ROAS signals trained on $6bn of UA spend. Free to start, set up in minutes.