Ad Network Integrations are live in Ktrl
Emily Li · July 7, 2026 · 2:35
The ROAS you're leaving on the table has a number. Ktrl will show you exactly what it is.
Built by us at Kohort, Ktrl reads live bid data across six major ad networks and turns them into sharper, better-timed optimisation targets, with no manual guesswork.
Emily Li, our Sr. PM, walks through the full setup in under 3 minutes.
How it works
Ktrl turns your ROAS target into a recommended bid change in four steps:
- Predicts your cohorts' long-term ROAS, out to your payback horizon, or further if the data supports it.
- Calculates the lift each cohort and segment needs to hit your target ROAS at payback.
- Recommends a bid target, checked against what's currently live on each ad network.
- Sizes and times the change so your network can absorb it smoothly.
Why teams love it
Actionable. Every target is sized and timed to each network's auction dynamics, so changes never move too much or too fast.
Proven. Optimisation logic backed by insights from over $6bn in UA spend.
Fast. Connect all six major ad networks in under 15 minutes.
Supported: AppLovin, Meta, Google, Unity, TikTok, Mintegral.
Ready when you are
Book a demo and we'll show you recommended bid targets running on your own numbers. Questions about how it fits your stack? Reach our team at support@kohort.io, we're happy to help.
