New Bid Available Alerts

What's new

• Get alerted when your live bid targets from connected ad networks drift outside a ±5% threshold from Ktrl's paced recommendations.
• Alerts only fire once the suggested cooldown has passed, so you're never nudged to change a bid too soon.

What this unlocks

• All actionable bid recommendations summarised in your inbox, at both campaign and campaign-geo level.
• Investigate straight from the alert and copy recommendations across to your ad network.
• Flag whether a recommendation was usable, which helps us sharpen future recommendations.

Every alert explains itself

Each alert shows why it fired: your live ROAS against the paced recommendation, the action to take, and the daily spend at stake. The Recommendation History chart tracks the raw recommendation, predicted ROAS, paced recommendation and live bid over time.

Tell us when a recommendation misses

Thumbs up or down on any alert. If it wasn't useful, pick the reason - too big a change, too cautious, fired too late, fires too often, or wrong direction - and we feed that straight back into future bid recommendations.

Note: Pacing alerts require a connected ad network with live bid data for the campaign or campaign-geo. See the guide to connecting your ad networks.