Question 1

What is Kohort?

Accepted Answer

Kohort is an AI-powered user acquisition (UA) optimization platform built for mobile gaming studios. It helps studios scale UA spend profitably by providing daily ROAS bidding signals, machine learning-based LTV forecasting accurate to 94% at D365, and 24/7 agentic monitoring of campaigns across major ad networks including AppLovin, Meta, Google, Unity, and TikTok.

Question 2

How does Kohort optimize ROAS for mobile gaming UA?

Accepted Answer

Kohort connects directly to a studio's MMP via API, runs the studio's data through proprietary machine learning models, and produces predicted ROAS for every campaign. It then sends daily recommendations on which campaigns to scale or cut, and sends early ROAS signals back to the ad networks to improve their bidding.

Question 3

What is LTV forecasting and why does it matter for mobile gaming?

Accepted Answer

LTV (lifetime value) forecasting predicts how much revenue a cohort of users will generate over time. For mobile gaming, accurate LTV forecasting is critical because UA payback windows have lengthened post-ATT/IDFA, and studios need to know whether a campaign will be profitable at D90, D180, or D365 before they scale spend. Kohort provides investment-grade LTV forecasts using cohort-based machine learning.

Question 4

Which ad networks does Kohort integrate with?

Accepted Answer

Kohort integrates with AppLovin, Meta, Google, Unity, and TikTok, providing network-specific bidding strategies and ROAS signals across all major mobile UA channels.

Question 5

Who uses Kohort?

Accepted Answer

Kohort is used by mobile gaming studios ranging from large publishers to growth-stage startups. Customers include TapNation, 52 Entertainment, and Lotum. Kohort also serves private equity and venture capital firms in their gaming portfolio diligence and management.

Optimal Roas | Kohort