Video · May 1, 2026

Introducing Ktrl: AI-Powered UA Optimization for Mobile Game Studios

Dan Marcus · May 1, 2026 · 1:17

Most mobile game studios still optimise their UA spend on trailing 30 to 90 day ROAS windows, committing millions in budget before they know whether a campaign will pay back. Ktrl by Kohort changes this. It connects to your MMP, trains predictive LTV models on your studio's own cohort data, and surfaces daily Scale or Cut recommendations at the campaign level within the first 7 days of each cohort, not after the fact.

This short overview walks through what Ktrl does, the four signals it generates daily, and why mobile studios from hypercasual to mid-core are using it to scale UA spend without taking on more budget risk. Models are trained on $6bn of UA spend across 300+ titles, and the platform is purpose-built for mobile gaming UA teams, not adapted from generic marketing analytics tooling.

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