How do we systematically limit risk across ROAS/payback?
How do we get the returns we need against UA spend?
What will revenue and EBITDA be if...?
Which releases will have the most impact on P&L?
What will happen to revenue if product releases are delayed by X weeks?
What impact will a new release will have on CLV, if it increases monetisation by X%, in the next 6 months?
Where and how much should we be spending to optimise returns?
What will happen to CPIs if we increase spend by X%?
How much more aggressive can we afford to be on UA spend if the product team increases CLV over time?
How price-elastic is player demand?
Can and should we increase profitability?
Are any titles at risk of collapse? Can we mitigate against this?
We know the imperatives of transformation and sustainable growth place varying demands on leaders across the C-suite, so we’ve curated our most actionable insights and relevant services for each leadership role.