Presentation
25 mins
How not to f**k your studio: Forecasting done right
Bad forecasting will lead to slower growth, wasted resources, canceled games and layoffs. This can be prevented by employing a more robust forecasting and business planning process.
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What you’ll learn in this presentation:
The shared pain of mobile gaming studios
The calculus of live games
What your forecasting and decision-making should look like
Golden rules your studio should live by
From the presentation
Failing at forecasting will kill your studio
“As studio leaders, we're asset allocators. Our job is deploy people, capital, time, focus and to expect a rate of return on them that justifies why we built these games to begin with.”
Jon Bellamy
Presentor
As someone with over 15 years of experience working with multi-billion dollar studios, Jon Bellamy has seen firsthand how crucial it is for studio execs, marketing and product teams to get their forecasting spot-on.
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