Fireside chat

50 mins

The future of user acquisition

Today's mobile gaming market is characterised by high competition, with thousands of new games launched every month. Amidst this, the biggest challenge that developers face is the acquisition of new users.

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The lifeblood for the survival and growth of any game.

UA has become an art of balancing user engagement, retention, and monetisation. However, achieving this balance is no easy feat due to various challenges.

What you’ll learn in this fireside chat:

How changes in player behaviour have impacted UA
The realities of a post-IDFA world for UA Manager
The impact of generative AI and UGC
How web technologies can be leveraged
The importance of data and forecasting
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Speakers

Jai Dâvé

Head of Strategy at Kohort

Chris Benjaminsen

Founder at FRVR

Oscar Clark

CEO at Fundamentally Games

The Metrics Movement is a series of invite-only gatherings that will be held worldwide.

What makes it so exclusive? Well, we’re creating a community of data-driven thinkers within the mobile gaming industry and have curated an event experience that will inspire them to step up their game - literally!

We're inviting only the most innovative and influential people - so if you’re here, you’re either one of those people or you’re a bot looking to spam us.

Request an invite for our next event and get in on the action.

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