Presentation
30 mins
You're probably wasting money on user acquisition
It's time to think holistically about marketing investment and recognise the times. It may be better to sink more money into your product, rather line the pockets of advertising networks.
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What you’ll learn in this presentation:
F2P marketing investment challenges
Why you should spend less on UA
Why you should on strategy, not just optimisation
Common mistakes F2P marketers are guilty of
From the presentation
Stop contributing to rising CPIs
“A good marketer will cut channels so that their UA spend is sufficient. A great marketer would be finding ways to make those same channels work. There's a big difference.”
Angus Lovitt
Presentor
Angus Lovitt (ex-VP of Marketing at King) has over 20 years experience in performance marketing, having overseen investments of billions in the F2P industry. He's sharing the macro issues of marketing investment and explaining why he's advising F2P companies to spend less on UA these days.
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