30 mins

You're probably wasting money on user acquisition

It's time to think holistically about marketing investment and recognise the times. It may be better to sink more money into your product, rather line the pockets of advertising networks.
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Presentation by Angus Lovitt at the GDC meetup

What you’ll learn in this presentation:

F2P marketing investment challenges
Why you should spend less on UA
Why you should on strategy, not just optimisation
Common mistakes F2P marketers are guilty of