Kohort focused on conducting a bottom-up cohort analysis to quantify various aspects of BlackoutLab's operations. Kohort set out deliver forecasts that would shed light on:
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• Health and performance expectations
  Kohort conducted a granular analysis of BlackoutLab’s assets, segmenting data by geography, platform, and channel to provide a detailed view of each game’s performance. Atypical networks were isolated to refine accuracy.
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  The analysis further examined causal relationships at the country and platform level, while competitive benchmarks were used to identify opportunities for optimising platform ratios and enhancing overall performance.
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• Revenue and gross margin contributions
  Kohort quantified the potential revenue and gross margin contributions of BlackoutLab's assets, with a particular focus on optimising existing programmatic marketing practices. Additionally, the analysis identified specific product management opportunities that highlighted areas for improvement.
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• Distribution of P&L outcomes
  Kohort sensitised the distribution of profit and loss outcomes, providing a rationale for different performance scenarios.
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In order to shed light on these areas, Kohort provided three core analyses that were crucial for informing 52 Entertainment’s decision-making:
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• Continuity case
  ‍Kohort projected what BlackoutLab’s business would look like if operations continued unchanged, segmenting data by country, platform, and channel to predict new user trends, retention rates, and monetisation potential. This provided a baseline to assess the sustainability of current performance.
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• Marketing right-size
  ‍Kohort identified optimal payback points for profitability by conducting a comprehensive analysis of marketing spend and volume. This involved assessing every lifetime value (LTV) curve for each paid segment and determining the maximum spend that would still allow for a cash-positive position within reasonable timeframes post-breakeven. By doing so, Kohort provided customised scenarios for different payback periods, offering a tailored view of how marketing investments could be scaled while maintaining financial health.
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• Product optimisation
  ‍Kohort identified critical areas for product improvement by analysing metrics in comparison to similar games. This analysis revealed specific "dark spots" in product metrics that were potentially driving long-term LTV degradation, particularly at key points in the user retention curve. These insights provided 52 Entertainment with clear, actionable direction on which aspects of Blackout's assets to prioritise for optimisation.

Kohort’s detailed analysis led to several critical findings, including:
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• 40% of the segments analysed were missing ROAS targets.
• Variability in potential across all titles analysed, such as pinpointing the title with the highest growth potential through marketing or product optimisation.

• Insight into the optimisation of existing marketing campaigns
• Projected revenue and sales margin impact from optimised UA investment over the next 3 years, even without product optimisations.
• Discovery of retention weak spots across titles, where retention degradation was significantly worse than other points in the user retention curve.
• Analysis of how remedying these weak spots would positively impact revenue and sales margin versus the continuity case.