How Lotum used Kohort's platform to profitably scale User Acquisition and launch successfully into new markets
55%
Increase in UA spend over past 3 months
15%
Increased revenue
10%
Increased profits from 4 Pics 1 Word
Number of employees
50
Used by
Marketing, C-Suite
Headquarters
Germany
Industry
Mobile Games
Use cases
Snapshot
Lotum, a German mobile gaming company, was facing challenges in accurately forecasting long-tail user retention and monetization, hindering their ability to scale marketing spend with confidence for Lotum's popular game 4 Pics 1 Word. They were also looking to expand into new international markets but lacked the necessary data insights to support the launches.
Key contributions
Key results
Profitably scaled User Acquisition and launched successfully into new markets
Kohort helped Lotum scale User Acquisition and launch successfully into new markets, which led to an increase in UA spend, revenue and profit.