Actuals refer to the actual or realised results of metric, as opposed to projected or forecasted results. In the context of mobile gaming this would include new users, active users, revenue and marketing spend to date, available to our clients internally via their existing tools and dashboards.

During data onboarding we work with our clients to automate the importing of their actuals in a standardised, cohortised format, to ensure our forecasts are always based on the latest available data.