Scale profitably with paid UA activity optimisation

Optimising paid UA activity allows mobile studios to scale their marketing efforts while maintaining profitability. By understanding how to effectively maximise UA spend, studios can identify the optimal point where increased investment yields the highest returns.

Purpose

This analysis helped our client determine the maximum amount they could spend on paid activity, while still maintaining profitability.

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Other use cases

Paid activity analyses such as this, can be implemented for:

Better network management
Studios can see how to optimise marketing campaigns by managing networks effectively and eliminating unprofitable channels.
Scaling profitably
Teams can identify the threshold at which increased spending remains profitable, helping studios scale their paid activity while maintaining strong returns.